There are many ways that businesses can take on targeting the online community. The most common technique that has been used is online advertising with search engine optimized. Search engine is the number one way to drive traffic to a website. There are a few components that should be considers to having a site rank well in search engines which are building a site that the crawlers can easily navigate, ensure each page has a unique title tag, description tag and lots of well written exclusive content and build one way links from cool website (For example Friendster and Myspace) and most visit site of the day. By using this method, businesses website can be easily visit by internet user and may gasp their interest on businesses products. Pay per click internet advertising and purchasing media are the other option that can be used by business people to expand their businesses in the internet. Conversation rates is the price that both of these techniques should pay. Even though both of these ways are costly but they are really effective to people that serious on advertising their businesses.
In addition, business people actually can use the simplest way on targeting their online community such as using e-mail marketing, newspaper, magazine and printed advertisement and also help from people that we know. E-mail marketing is the most priceless way to promote businesses. Purchasing opt-in emailing lists and additional collection of internet user’s email can be used to promote business products or services. Not only that, a monthly email newsletter could be sending out to keep present and future clients on top of business developments and special offerings. Newspaper, magazine and printed advertisement (flyers and business cards) also can be considered as traditional way to acknowledge people about our businesses website. As we all know, website only can bring benefits to one’s businesses and user when people found and access it. Besides, we can ask family, friends and clients to promote our company website using their website. This can decrease our promotion budget and ensure that the advertisement will continuously happen. Businesses also use interstitials (advertisement often with video or animation that pop-up between changes on website). This method hold great promise that there are quite numbers of online user will see the advertisement and it may influence them on purchasing the business’ products.
Other than focusing on targeting the online community, businesses owner should pay attention on strategies that they can take in order to meet the demands of new technologies. This is a vital step to be taken to ensure that their business will successfully compete with others businesses and expand globally. The first approach that a business owner always does is to supremacy intranet by applied ‘Enterprise Computing Software’ in their company. A large organization, commonly referred to as an enterprise, requires special computing solution because of its size and large geographic to manage all its functional units. Enterprise Computing Software is essential to standardize system across the enterprise and ensure all information needed are managed and distribute quickly and efficiently. The examples of functional unit software in a business organization are human resource software, accounting software and customer service software. Besides, most business company has applied extranet. Extranet is a portion of company networks that allows customers or suppliers of a company to access part of enterprise intranet. This technology really improves efficiency by replacing the communication medium of choice. Extranet have replaced or supplemented existing electronic data interchange systems that is actually help business occur in the most convenience way.
The most essential part of internet business is relied on the businesses website that can be classified as direct market. It is a necessity that every business website to have the basic information such as company’s history, products and vision in company website. However, to tackle customer’s heart, numbers of businesses has made their web as a multi-purpose use medium. For instance, customers not only can buy company products through the website, they also can get a great discount, knowing the latest products and markdown offers, enter competition that organize by company, get the precious information about the goodness of products, download a complete manual for products (if they has lost it) and report directly to the company about the product’s flaws and disadvantages. Those great option services provide by business company through online is absolutely give benefits to customers and to the businesses itself. This is one of company website that informative to its customers: http://www.sajimas.net
Despite, businesses can be generating when its service is upgrade. Company changed their traditional method to the new technology that is efficient to use. For example, in the past, many commerce transactions were conducted primarily using desktop computers. Today, many mobile computers and devices such as PDA and smart phones, also access the WEB wirelessly. This can lead to the increase of internet user using the e-commerce service involving several types of business transaction because it became easy, convenience and save consumer money. Instead of using vending machine, companies nowadays have opened thousand of digital kiosk that can serve customers on broader aspect of business. Consumer also prefer to use multi-function card such touch n go to pay their daily expenditure instead of using cash money. In other words, people nowadays can easily get what they want at anywhere and in anytime.
To recapitulate all the main points, businesses that enter into the internet have to emphasize on essential strategies to strive in this cyber world. There are several techniques that businesses can apply to target the online community such as used online advertising, sending emails to the target customers, pay per click internet advertising and purchasing media, and using printed method such as newspaper and magazine. All of these steps is essential to ensure that online user (customers) realize and know about the businesses existence and can be used by them. Above and beyond, outnumbered companies of the businesses have taken noteworthy steps on certain things in order to meet the demands of new technologies. This has leads to the complexity on traditional services after it has gone through the advancement stage. All of the effort taken by companies is worth it when the businesses is expanding globally and absolutely can guarantee the business long life.